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Bella Vista @ The Desert Princess - Brand, Social Media

"Rooms: There are two bedrooms each furnished with premium king beds and luxury sheets and bedding. The retreat comfortably hosts a maximum of four guests. Amenities: The fully stocked home features premium wifi internet, TVs in every room, premium bedding, 33 community pools, gym, tennis and golf. Rates: Rates are updated seasonally and are available online through airbnb." (text source: Bella Vista at The Desert Princess website)

Client: Lee Arnold, Benchmark Properties | https://www.benchmarksocal.com
for Airbnb: https://www.instagram.com/stayatbellavista
Role: Branding, Social Media design, Instagram posting

// Projects //
Logo and testimonial social graphics for Lee's airbnb at the Desert Princess Resort in Palm Springs. Logo crest incorporates two palm trees angled and overlapping representing a couple or family and the slope represents the golf course at the Country Club. The mountain backdrop represents local views of Mount/San Jacinto mountains. The rays and the circle represent the Palm Springs sun. Some initial Instagram postings for Feed/Stories and prepping captions for Testimonial Tuesdays are at the end of this project and on IG: @stayatbellavista



// Final Logo and Variations //
// Left: WIP with uniform strokes   |   Right: Final with tapered strokes //
// Color Palette //
Secondary Color – Blue Gray pulled from some of interior photos of the Airbnb condo

// Rough sketches and WIP options //
// Social Media – Profile pic, Testimonial Tuesday square and vertical graphics, some Instagram posts //
// Thanks for viewing //
Bella Vista @ The Desert Princess - Brand, Social Media
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Bella Vista @ The Desert Princess - Brand, Social Media

Branding, Social Media design, Instagram posting // Client: Lee Arnold, Benchmark Properties | https://www.benchmarksocal.com for Airbnb: https:/ Read More

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